NYJ - LAw firm logo

A freelance logo project commissioned by the manager of Nick Yocca, a mergers and acquisitions lawyer in California. The first logo and symbol are the original designs, with the final black logo being the client’s final choice. The boxes around the lettering represent the merging of two entities practiced by the client , though this time visual instead of legal. The serif font was chosen to create an aesthetic of prestige and the the empty spaces inside the lettering to add depth.